Evan Gabriel

Posts Tagged ‘Lean’

Announcing the “#COLDESTWINTER” Collection by The Incorporated

In Current on December 9, 2013 at 9:17 pm

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Last week, we launched our #COLDESTWINTER week, releasing new content everyday to correspond to our Winter 2014 “Coldest Winter” collection release. Originally written as the brand’s manifesto, “This Is The Incorporated” was transformed into a compilation video made up of footage spawning back to the early days of The Incorporated (circa 2010). The releases include our Flannels video lookbook and “RIP Pimp C” Sweatsuits with a video and track premiere for Spoon’s “Everything Slow.”

Here is the press release:

Portland, OR – December 4, 2013- The Incorporated Clothing returns with their sophomore collection for Winter 2013, entitled “#COLDESTWINTER.”

Following the release of their Spring/Summer 2013’s “Straight from the Slums of ’89 and ’90” collection, the Northwest brand returns to test the limits of traditional street/sportswear. The pieces embody the theme of American history juxtaposed with pop culture and the resulting influence on the youth of the 90’s.

#COLDESTWINTER is an illustration of what it means to be young, unheard and hungry.”

The first pieces released are printed vintage flannels each a unique fabric and pattern, with one of 3 designs on the back.  The references range from fine art to graffiti to war, but all center around the “new” founding fathers of society. 

Released in memory of Chad Butler, who died December 4th, 2007, the “RIP Pimp C” Sweatsuits are a response to the growing use and promotion of the “purple drank” culture and the lack of actual medical information that is available to the youth.  By putting it on a sweatshirt rather than a bottle, we can incorporate important health education into an on-trend street wear garment. 

#COLDESTWINTER began on Dec. 2, with new content released every day to reveal the various new pieces.  

These products and more will be available on Dec. 9th and available for order for the remainder of 2013.  The #COLDESTWINTER lookbooks and more information can be found at http://www.theincorporatedclothing.com.

This post was originally published on Eyes & Edge.com.

 

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